Content advertising has an issue: the substance itself. Making great content is costly and tedious. It requires ability and subject aptitude. It is in most cases not so easy on the budget. So what about bad content? It may be less costly. And definitely simpler to make. However, it’ll get you no outcomes. Luckily, there are a few ways to tackle this: You can outsource your website content, either to consultants or vendor hubs. Or you can recruit an Editor to handle your in-house unfinished versions and improve them. Either way, before you try to improve the quality of your content, it is better to understand the underlying issue.
Content quality versus frequency of sharing
The issue with the creation of content in reality is two-folded. To begin with, there’s an issue with the quality of an interactive design in HK or a blog post shared. Unless your content is outstanding, it will fail do its job; it won’t be able to keep your clients and subscribers locked in. And then, there is the issue with how often you share things, otherwise known as the content velocity. This refers to how often you share content to hold your followers attention and enthusiasm. If you share things pretty rarely, the chances are that your followers may actually forget you. These two demands constantly clash with one another. So perhaps you can come up with pretty amazing content – however just a few posts a month. Is that enough to keep your subscribers locked in? Not really.
There are few ways to recycle the content you have with you already. You can simply republish your content. Got any blog posts or any graphic design that are over a year old? Are you satisfied about their quality? Would you consider it to be performing well? If so think about republishing them. Simply make sure to give these bits of substance a little cosmetic touch up first. Or, on the other hand republish it on a third party platform. Normally this implies taking a blog entry and republishing it on, say, LinkedIn.
Upcycle what you already have
Take your best-performing substance and upcycle it into something completely new. For example, you can convert a blog article into a feature in your newsletter. Or you could create an infographic out of the data you already have in hand. Remember the article you did on an interview with an industry leader? Try converting it to a podcast.